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Strategy

VARELAS S.A. is committed to developing the full potential of its high quality personnel, which the company considers to be its most important investment. This commitment results in an impressively high personnel retention rate and professional development that ensures the continuous evolution and renovation of the organisation itself, allowing the company to remain a leader in developing its market for four decades.
  • The main methods the company employs in order to achieve its objectives are:
  • The staffing of the Marketing and Sales organisation with specialised scientists, who are characterised by flexibility, promptness and skillful communication with the customers. These participate in regular training seminars to ensure that VARELAS S.A. remains a leader in the Industry.
  • The scientific and technical education of customers through a highly trained sales force and the organisation of scientific workshops, lectures, congresses etc.
  • The delivery of high quality customer services before, during and after sales, achieved through exceptional intra- and  inter-departmental coordination.
  • The prompt and thorough technical support from the company’s dedicated, highly skilled and well trained Technical Support Department.
  • The selection of supplier partners that are characterised by a high level of scientific research and high quality products, and actively adopt customer-orientation principles.
  • The close cooperation with its partners, on both sides of the supply chain, to ensure mutual success.
  • The development of the existing co-operations and the foundation of new ones on a synergy basis, so as to further expand the company’s product range and to identify and meet more customer needs.
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